Chief Marketer Staff

• Listline e-Newsletter 10/02

  Worldata now manages consumer and business postal and e-mail master files for Ziff Davis Media

• Agencies

  McDonald’s Hypes Monopoly Game with Early Push

  McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes

• Dunkin’ Donuts Promo Cuts the Price of Lattés

  Dunkin’ Donuts is trying to hush the pundits who keep yammering away at consumers to save money buy cutting out those daily lattes, while at the same time encouraging consumers to stop by during the afternoon hours

• Agencies

  Thrifty Runs 50th Anniversary Gas Card Sweeps

  Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.

• Check Out the New Chief Marketer Network

  Starting next week, everything changes

• News Briefs

  DIAGEO; will, for the first time, include value added packaging in the U.S. comprised of 100% recyclable materials this holiday

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• Agencies

  Halloween Spending to Hit $5.7 Million: NRF

  Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey

• 2008 Pro Awards Finalists

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• Agencies

  Can This Woman Save Direct Marketing?

  Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than