Listline e-Newsletter 10/02
* Ziff Davis Media Files
* Pace Performance Automotive and Truck Products
* GlobalSpec Electrical and Electronic Component
* Short-Term Payday Loan Applicants
* All American Grant University
* Accredited Investors/High Portfolio Value
* Emergency Service Provider Donors
* Eastern Mountain Sports Enhanced
* Editor’s Note: Check Out the New Chief Marketer Network
LIST MANAGEMENT CHANGES
Ziff Davis Media Files
Worldata now manages consumer and business postal and e-mail master files for Ziff Davis Media. The consumer master file contains more than 4.8 million names. The others have counts ranging from 778,997 to 1.4 million records. These files include subscribers to Electronic Gaming Monthly, PC Magazine and more than 30 newsletters, besides Web sites. Canadian data is available. Walter Karl Inc. previously managed these files.
Selections: Age, gender, income, recency, source, state/SCF/ZIP
Sample usage: Sprint, Hewlett-Packard, Devry University, StoresOnline Inc., McAfee, VeriSign Inc. Sony, CDW
Price: $160/M to $200/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Pace Performance Automotive and Truck Products
Direct Media Inc. has been tapped to oversee Pace Performance’s list of 22,479 buyers, including 10,949 buyers from the last 12 months. The average sale was $285. The sources are a catalog and a Web site. Lake Group Media Inc. was the prior list manager.
Selections: Hotlines, state/SCF/ZIP
Sample usage: Amos Press, Autoweek, Chevy High Performance, Eastwood Co., Hemmings Motor News, Hot Rod Magazine, Josuda Co., Motortrend, Muscle Car Enthusiast, Northern Tool, Popular Hotrodding, Super Chevy
Price: $95/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])
NEW TO MARKET LISTS
GlobalSpec Electrical and Electronic Component
VentureDirect Worldwide introduced a list with 28,650 postal and e-mail addresses of professionals concerned with electrical equipment or electronic circuits. The file consists of subscribers and online registration data from
GlobalSpec, a newsletter publisher and search marketing services company.
Selections: Gender, job function, telephone numbers, product, state/SCF/ZIP
Price: $160/M (postal file); $360/M (e-mail file)
Contact: VentureDirect Worldwide, Tara Kutsi (212-655-5170; [email protected] (mailto:[email protected]) — postal); Michael Sheibar (212-655-5179; [email protected]) — e-mail)
Short-Term Payday Loan Applicants
GT List Services offers a list of 958,2000 consumers who applied for short-term loans at various Web sites. These individuals sought loans ranging from $500 to $1,000. Inquiries for telemarketing will be considered.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: GT List Services, Oney Currithers (845-918-1012; [email protected])
All American Grant University
This file from Listdata Management Services Inc. names 41,024 men and women who requested information packets about government grants, which included a CD with a directory. A $2 shipping and handling fee was paid. Some also signed up for grant mentoring program, which costs $40 to $50 per month.
Selections: Monthly hotline, age, gender, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., Joel Volz (954-484-5478; [email protected])
Accredited Investors/High Portfolio Value
Infinite Media released a list of 18,569 investors who reportedly have $10 million or higher net worth and investment portfolios valued in excess of $5 million. Most of these individuals are between 40 and 74 years old. Sources include direct mail.
Selections: Age range, gender, household income, net worth, state/SCF/ZIP
Price: $235/M (base)
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; [email protected])
Emergency Service Provider Donors
Macromark Inc. has a list identifying nearly 1.2 million individuals who made donation pledges to police and fire departments and other providers of emergency sources. Telemarketing is the main source.
Selections: Telephone numbers, monthly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])
NEW SELECTS
Eastern Mountain Sports Enhanced
Millard Group Inc. has introduced more selections on Eastern Mountain’s catalog customer file derived from overlaid data. Some of the new selects specify ethnicity, religion, political affiliation, demographics and lifestyle information. Altogether 536,266 names are available.
Additional selections: Purchase amount ranges, hotlines, adult’s/child’s age, gender, income, multibuyers, product, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected])
Editor’s Note: Check Out the New Chief Marketer Network
Starting next week, everything changes. Everything online for
Chief Marketer (chiefmarketer.com), Direct (directmag.com), Multichannel Merchant (multichannelmerchant.com) and Promo (promomagazine.com)
that is.
Starting Oct. 6, be sure to check out our newly relaunched Web sites. We’ve redesigned all our online properties with you, the reader, in mind. The sites will be easier to use, and offer an integrated mix of content from all the titles in our newly christened Chief Marketer Network.
In addition to the mix of news, case histories, campaign updates and Q&As you’ve come to know and love, we’ve also added a host of new features. Check out the Big Fat Marketing Blog, which will offer daily posts from the editors of all our publications. Tell us what you think on our new Chief Chat forums. And if you’ve ever wondered about the faces and voices behind the words, take a look at our soon to debut video Q&As and blogs.
Come on by to our grand opening next week and let us know what you think.
