Chief Marketer Staff

• DR Campaign Promoting Miami Debuts

  A group of local business organization has launched a $2 million global marketing campaign to promote Miami-Dade County as a destination for business, vacation and meetings

• Listline e-Newsletter 10/03

  Interweave Press picked Millard Group Inc. to manage lists of
  subscribers to Beadwork, Interweave Knits and Piecework magazines

• Agencies

  Sharp Hypes Aquos TVs with ALCS ‘Lights Out’ Sweeps

  Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV

• Lor Gold Moves to TimeZoneOne

  TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients

• Agencies

  Gas Card Supplier Offers ‘Tank Support’ to Vets

  Gift card retailer and program manager SVM is offering buyers a chance to donate gasoline gift cards to current veterans of the U.S. armed forces, to help take the sting out of gas prices in the civilian world

• Agencies

  Whole Foods Hosts Budget Recipe Contest

  (Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge

• Silverpop Adds Viral Spread to E-mail with Social Nets

  E-mail service provider Silverpop has launched a feature that will let e-mail recipients post e-mail messages they receive to their Facebook or MySpace social network pages

• News Briefs

  DEL TACO: President and Chief Operating Officer Shirlene Lopez will leave her post after a 30-year career with the company

• Euro RSCG Realigns American Student Lists Unit

  Euro RSCG North America is realigning American Student List (ASL) within the Euro RSCG Discovery group of companies

• Harry and David Sues E-Marketer Over Trademark

  Harry and David has sued Anshu Pathak to stop him from using its trademark phrase, “Fruit of the Month Club, according to wire service reports