Chief Marketer Staff

• Agencies

  Danger: No-Mail Zone

  Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

• A Second Opinion

  The number of primary keywords for a given industry is finite. Pumping more money into them will result in less efficiency and a higher acquisition cost

• Agencies

  Can This Woman Save Direct Marketing?

  Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than

• Agencies

  The Goal: Serving Fans

  Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

• Agencies

  Rx for Direct Mail Headaches

  Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

• Playing the Game

  Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

• Agencies

  Retiring But Not Laid Back

  MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

• Agencies

  E-mail’s Future? There’s More on the Way

  What will e-mail marketing be like in five years? First, readers should keep in mind I’m the guy who predicted in the late ’90s that AOL was going down

• The Hands-On Experience

  When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will

• Agencies

  The Big Easy

  Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that