Author

Chief Marketer Staff

  • John Murphy

    John Murphy is president of ReachMail.

  • Jim Wheaton

    Jim Wheaton is the cofounder/principal of Wheaton Group/B2B Marketing.com.

  • Herschell Gordon Lewis

    Copywriting guru Herschell Gordon Lewis is a regular columnist for Multichannel Merchant and wrote the "Curmudgeon at Large" column for Direct.

  • Gordon Plutsky

    Gordon Plutsky is the director of marketing and research at King Fish Media.

  • David Danzinger

    David Danziger is director of data and targeting products at Acxiom Corporation.

  • Chris DeMartine

    Chris DeMartine is the director of business development for NextMark.

  • Carol Lustig

    Carol Lustig is CMO of Media1/Headstrong Media.

  • Barry Kirk

    Barry Kirk is the solution vice president – consumer loyalty for Maritz Loyalty Marketing.

  • Arthur Middleton Hughes

    Arthur Hughes is the founder of the Database Marketing Institute.

  • ROI