Chief Marketer Staff
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Alkamai Acquires Acerno
Akamai Technologies Inc. will acquire Acerno, an online marketing research firm, for $95 million. The transaction is expected to close this quarter.
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Economic Concerns Shift Holiday Spending: Deloitte
Deeply concerned by the economy, Americans plan to spend less and shop differently and more carefully during this year
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Listline e-Newsletter 10/22
New Track Media has selected List Services Corp. to manage the Keepsake crafters (292,358 buyers) and quilting (330,000) master files, plus
three other related lists -
Agencies
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao
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Obama Narrowly Wins Nick Kids’ Election
The returns are in, and Barack Obama defeated John McCain by a slim margin among voters in Nickelodeon’s “Kids’ Vote” exercise in citizenship
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Agencies
Pets Dress for Halloween in BHG Contest
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder
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Joe the Plumber Effect: Blog
Joe the Plumber in Toledo may have had his say with presidential contender Barack Obama
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ValueClick Spins Off Two Non-Core Businesses
ValueClick Inc. has sold two of its units, and plans to focus on its core online marketing operations.
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DMA Layoffs Include Long-Term Executives
There were four high-level employees among those laid off by the Direct Marketing Association on Monday.
Three of the four senior personnel held significant tenure, according to the DMA