Chief Marketer Staff

• Invention Service Marketer Settles with FTC

  The Federal Trade Commission has won a settlement with a marketer of so-called invention promotion services.

• Marketers Lack Understanding of Brand Value: ANA Study

  The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found

• News Brief

  BASKIN-ROBBINS: has named the winning flavor of its presidential Flavor Debate ’08: Whirl of Change

• Email

  Stupid Association Watch: DMA Resurrects eMPS

  For reasons known only to the folks at the Direct Marketing Association, the group has included its cockamamie e-mail preference service, or eMPS, in its newly revamped direct mail opt-out service DMAchoice

• Email

  Stupid Legal Watch: The Nuisance in Ohio

  Whenever the mainstream media embarrasses itself and I am ashamed of my profession

• Email

  Judge Denies Spamhaus’ Motion to Dismiss

  The judge presiding over defunct e-mail marketing firm e360 Insight

• Email

  StrongMail Lays Off 25% of Staff

  E-mail insourcing technology provider StrongMail has laid off about 25% of its staff, or between 25 and 30 people, this newsletter has learned

• Layoffs At The Direct Marketing Association

  The Direct Marketing Association laid off nearly two dozen individuals on Monday, including several high-level employees. Outside estimates range from 18 to 21 workers.

• Listline e-Newsletter 10/21

  Crain Communications picked VentureDirect Worldwide to oversee a list with more than 200,000 names from Automotive News

• Agencies

  ING NYC Marathon Sponsor Field Grows, Adds Contests

  The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2