Chief Marketer Staff
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Agencies
Meet the Broker: Bridgette Timmins
Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers
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Listline e-Newsletter 10/23
MetaResponse Group Inc. has been appointed to manage the Title Research Report Master File for October Research Corp
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Agencies
Ryan Adams Album Gets Preview on iLike
A new album from Ryan Adams & the Cardinals is getting airplay online through the iLike social music site one week ahead of its release date
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Sony Ericsson Wants Bond Fans Shaken, Stirred by New Phone
Sony Ericsson has launched a tie-in campaign between the upcoming James Bond film “Quantum of Solace” and its latest advanced mobile phone, the C902 Titanium Silver Cyber-shot.
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Agencies
AutoTrader.com Extends Its Ride with NBA
AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season.
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Not So Blue Christmas for Electronics Sales: Trade Group
While spending on consumer electronics won’t see the same sales jump it did during last holiday season, the sector will still experience year-end growth
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Moxie Interactive Hires VP Media Director
Interactive marketing agency Moxie Interactive has hired Michael Winter as vice president, group media director at the New York office.
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News Brief
OCEAN SPRAY: is expanding its marketing partnership with the New England Patriots with a 2,100-square-foot cranberry bog exhibit in front of the Patriots’ Gillette Stadium on Oct. 25 and 26
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Brookstone Reports Loss
Brookstone Inc. posted a net loss of $10.4 million for the third quarter, compared to a net loss of $10.2 million in the prior year.
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Yahoo to Lay Off 1,500; Posts Steep Income Drop
Yahoo Inc. expects to lay off about 10% of its workforce or about 1,500 people this quarter as it posted net income of $54.3 million for the third quarter, a steep drop from $151,286 in the prior year.