Alkamai Acquires Acerno
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by Chief Marketer Staff
Akamai Technologies Inc. will acquire Acerno, an online marketing research firm, for $95 million.
The transaction is expected to close this quarter.
According to Akamai, this acquisition is expected to greatly enhance the firm’s new advertising decision solutions product line.
“This is a big win for the online advertising industry,” said Tom Sperry, CEO of Acerno, in a statement. “Greater precision in the advertising world reduces inefficiency, so advertisers earn a higher return on their investment. Together, Akamai and Acerno will be able to create a unique solution for advertisers to expand their reach of customers across multiple publishers and networks, while leveraging predictive and descriptive modeling for improving conversion rates.”
