Chief Marketer Staff
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Plots Thicken in Branded Webisodes: Blog
If the medium is, indeed, the message, then branded webisodes could signal a sea change in the way the media is served up to ad-averse consumers with short attention spans.
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Agencies
A World Series Stolen Base Means Free Tacos
It didn’t take long for Taco Bell to have to live up to its promise to give free tacos to anyone who wants one if a World Series player stole a base.
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NutriSystem Hires CMO/Exec VP E-Commerce
NutriSystem, Inc. has hired Monica Woo as executive vice president e-commerce and chief marketing officer, effective Nov. 5.
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I Was An Undercover Telemarketer
Our reporter works at a call center for a week. It wasn’t fun.
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Agencies
Private-Firm Mailbox Access Poses Dangers: Rand Study
Allowing private courier services to deliver items into mailboxes could hamper efforts by the U.S. Postal Service to safeguard the nation
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Mobile
Veridigm Acquires Mobile Media Unlimited
Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc.
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Agencies
IWCO Shutters NC Plant, Axing 380 Positions
IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees.
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Agencies
Deluxe Income Falls
Deluxe Corp. posted net income of $13.8 million for the third quarter, a decrease from $32.2 million in the prior year.
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Agencies
Dear Doctor: A Direct Mail Letter About ‘Unfortunate Girls’
Like any advertising, vintage direct mail pieces shed light on American social mores. And so it is with this letter to doctors from the Irene How Sanitarium, circa maybe 1900.