Chief Marketer Staff

• Diamond Foods Debuts Contest to Find Holiday Tips

  Diamond Foods, Inc. has launched a consumer contest to find the best holiday entertaining ideas that incorporate its Diamond Inshell Nuts

• Gen X Persuaded by E-mail, Direct Mail Over Social Marketing: Study

  Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project

• News Brief

  COCA-COLA: says it will put calories per serving on the front of all the packaging for its entire U.S. beverage portfolio, along with the number of servings contained in a package

• FTC Cracks Down on Credit Repair Outfits

  The Federal Trade Commission cracked down last week on seven companies that offer to help consumers remove negative information from their credit reports.

• Singer Direct Launches Network for Transactional E-mail

  Singer Direct has launched a new online media network that uses demographics and consumer purchase behavior data for targeting offers to consumers.

• Zones Income Plummets

  Zones Inc. posted net income of $1.2 million for the third quarter, a sharp decrease from $2.6 million during the same quarter in the prior year.

• Datran Names Vogt Chairman/CEO

  Datran Media, a digital marketing technology company, has named Patrick Vogt chairman and chief executive officer.

• Listline e-Newsletter 10/24

  Chelsea & Scott Ltd. has chosen Millard Group Inc. to manage two
  children

• Agencies

  NBC Offers ’30 Rock’ Downloads via TV Guide

  NBC is cashing in on Tina Fey’s notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue

• Tinker Bell Finds an Online Home, and Some Virtual Bling

  Tinker Bell and her sprite pals have a new hangout online, with the launch yesterday of a new virtual world from Disney Online, “Pixie Hollow.”