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Chief Marketer Staff

  • America: A Brand In Crisis

    What if the United States of America was a brand? As a marketer, what would you do to fix it? Here’s what one marketing executive would do to get Brand America back on track

  • Social Media: A Window into the Connected Class

    To better understand how user behavior is evolving, Razorfish conducted in-depth interviews with users between the ages of 18 and 34 who exhibit a high propensity for using a variety of digital platforms. Here are six online behavioral changes gleaned from this group

  • Agencies

    Do Nuances in Copy Matter?

    When buried under deadlines, it’s easy for a copywriter to just start cranking out the words to fill the space. But by not taking that extra few minutes to refine your copy you are missing out on one of the most powerful tools that a copywriter has—one that can make or break a product—and that’s nuance

  • Canada Post Offers E-commerce Services

    Canada Post has begun offering social networking marketing services for direct marketers who want to establish e-commerce stores at Secondlife.com, as well as list-related services.

  • Payments for Vin Gupta Contribute to Loss at InfoGroup

    InfoGroup Inc. reported a preliminary $1.7 million operating loss for the third quarter that ended Sept. 30, which included $10.2 million in severance paid primarily to former CEO Vin Gupta, as well as $4.1 million to pay for his legal expenses.

  • Better Mailing Lists with Data Card Intelligence

    With more than 60,000 mailing lists on the market and 40% of your direct marketing success contingent on your choice of lists, you need strategic intelligence to make the best list purchasing decisions

  • Listline e-Newsletter 10/27

    MeritDirect now manages a list of 30,523 subscribers to Rural Builder, a title published by the Krause Publications division of F+W Media Inc. Sources include direct mail (60%),

  • Agencies

    Activision Runs TV, Viral Video ‘Guitar Hero’ Ads

    Activision is running ads on TV and online featuring celebrity “Guitar Hero” combos plugging into the “Guitar Hero World Tour” video game

  • Plots Thicken in Branded Webisodes: Pro Shop Blog

    If the medium is, indeed, the message, then branded webisodes could signal a sea change in the way the message is served up to ad-averse consumers with short attention spans.

  • Universal Musters ‘Army of Two’ in EA Deal

    Electronic Arts and Universal Pictures have struck a deal to turn EA’s “Army of Two” video game into a big screen experience