Chief Marketer Staff
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Email
Transactional E-mail Usability Stinks: Jakob Nielsen
Usability expert Jakob Nielsen recently published a study of close to 100 transactional e-mails conducted in two phases, five years apart. The results aren
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Email
Dangerous Attachments Skyrocket: Sophos
Spam carrying dangerous attachments soared in the third quarter of this year to eight times the volume sent in the second quarter, according Sophos
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Engage, Entertain, Elevate: Use Online Video to Your Advantage
Online video is engaging, entertaining and can elevate your brand and awareness to new levels —if you know how to make it happen
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First Wives Club Engages in Social Networking
When you’re going through a tough time, you need friends more than ever. And if they an identify with your experiences, even better
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Listline e-Newsletter 10/28
Specialists Marketing Services Inc. has been chosen to manage more than 5 million postal and e-mail addresses for Autobytel Inc.
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Agencies
Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game
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Agencies
Kia Runs NBA Tip-Off Play with Street Events
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos
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Octagon Athletes Acquires CSMG’s Baseball and Master’s Units
Octagon Athletes & Personalities, division on Interpublic group, has struck a deal to buy CSMG’s Baseball and Master’s divisions to significantly improve Octagon’s representation profile
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ShopRite Launches New Internet Tool
Supermarket News)— Elizabeth, NJ—Wakefern Food Corp.’s ShopRite banner has launched a weekly circulars widget
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News Brief
PUTTIN’ ON THE HITS: the hit TV series, is once again searching for the best Lip Sync look-a-like performers across the country