Chief Marketer Staff

• Kraft Uses Bloggers in Velveeta Recipe Challenge

  Kraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10.

• Boomers Don’t Download Videos: Survey

  Boomers don’t dig downloading videos, but more of them are playing video games these days.

• Agencies

  Wal-Mart, P&G Still Tops for Marketing Strength: Survey

  Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year.

• Food Lion Adds New Internet Game

  (Supermarket News)— Food Lion has created an online Thanksgiving game to encourage interaction with its private-label products

• News Briefs

  OCEAN SPRAY: has appointed Ethnic Marketing Group Inc. as its Hispanic advertising agency of record. Los Angeles-based EMG

• Board Changes At Acxiom, InfoGroup

  Two giants of the information industry, Acxiom Corp. and infoGroup (formerly InfoUSA) both experienced changes to their board of directors late last week.

• Heineken Files Trademark Suit Against Scott’s Brewery Collectibles

  Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?
  Take care of it

• Consumer Online Spending Growth Slows to 6%

  E-commerce growth has declined for five consecutive months in the U.S., according to the marketing research firm comScore Inc. Spending in some product categories has actually shrunk. Online sales grew 6% overall during the third quarter. That

• Agencies

  Method Invites Consumers to Dispose of Toxic Household Cleaners

  #16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.

• The 2008 PROMO 100

  Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order