Chief Marketer Staff
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Agencies
Predictions for a Brand New 2009
Yes, it’s Election Day. Though we’ll have a better idea about 2009 once the results are in, it doesn’t mean me can’t start looking into the crystal ball. Here’s how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year
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Mobile
Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
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Clickers Can’t Zap Brand from TV Commercials
Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.
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Agencies
Transcontinental Cuts 460 Jobs as Mail Dips
Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.
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Anetorder Buys Fulfillment Center from Reader’s Digest
Anetorder Inc. has acquired a 175,000-square-foot fulfillment center in Strongsville, OH, from its long-time customer Reader
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Bigger isn’t Always Better When it Comes to Your Customer List
Your mother was right, good hygiene is important.
And as experienced mailers and marketers, we all know the value of a good list scrub, don’t we?
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Listline e-Newsletter 11/03
Names and Addresses Inc. offers this master file of e-mail addresses from North American Affinity Clubs.
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Agencies
Antismoking Groups Flare over Pink Cigarette “Purse Packs”
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.
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Agencies
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.