Chief Marketer Staff

• Agencies

  A&E Samples Entertainment on Southwest

  #11 Best Interactive Promotion TAKE OFF & TUNE IN AGENCY: Civic Entertainment Group CLIENT: A&E Television, Southwest Airlines A&E had seen its ratings

• Agencies

  Calling Catalyst

  One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director

• Email

  Alive and Kicking: Execs Agree that E-mail DM is Sound

  If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries

• Agencies

  Meow Mix Teaches People to be Cats

  A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept

• Agencies

  Seeds of Change Samples its Organic Products

  #21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,

• Three Rules for B-to-B Testing

  Small test targets aren’t unique to B-to-B markets, but the following principles reflect the realities of business DM’s complex sales environment.

• Pro Awards 2009

  The winning campaigns in 23 categories representing a
  distinguished collection of work by some of the best promotion agencies
  in the industry.

• House Money: Coldwell Banker’s ROI System Offers Channel Analysis

  If you eavesdrop on calls to an average Manhattan real estate office for an hour or two, you’ll notice a pattern. When brokers ask home seekers where

• HP Fires Up Dragon

  Earlier this year HP’s high-powered, relatively high-priced HDX Dragon notebook computer was making little headway against the competition. So the company

• Party and Politics

  Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine