Silver Apple Awards were presented by the Direct Marketing Club of New York to several industry leaders at a ceremony Friday.

The honors, which are given for 25 years of distinguished service to direct marketing, went to:

Betty Anny Cooper, senior vice president and director of strategic services for MRM Worldwide

Dr. Marjory Kalter, clinic professor with New York University

Jon Lambert, CEO, Action International

John Papalia, President, Statlistics

Markus Wilhelm, partner, AKS Marketing & Media

Caroline Zimmermann, president The Zimmermann Agency

In addition, a Golden Apple award was presented to James W. Prendergast, president of J.W. Prendergast & Associates, for 50 years of service.

This year

Six direct marketing figures and one company were presented with Silver Apple awards yesterday by the Direct Marketing Club of New York.

The winners included Ray Schultz, editorial director of DIRECT.

The awards are given for service to the industry.

Also receiving Silver Apples were:

Adrian Courtenay, founder & CEO, Courtenay Communications

Bernice Grossman, president, DMRS Group

Mitchel L. Hisiger, senior vice president, director of sales, FalaDM Group Marketing

Andrea Nierenberg, president, Nierenberg Group, Inc.

Laurie Spar, vice president, Direct Marketing Educational Foundation

Corporate Silver Apple Recipient: Mailmen, Inc.