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Chief Marketer Staff

  • Agencies

    Citibank Offers Users Backstage Passes

    A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.

  • Agencies

    NBC Makes Big Green Multi-platform Play

    NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.

  • Agencies

    Free Music Downloads Come with Pizza Hut Web Orders

    Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.

  • TPN Hires Ryan Moore as Creative Director

    TPN, a retail marketing agency in the Omnicom network, has hired Ryan Moore as creative director.

  • Gartner Sees Huge Potential in Targeted Video Ads

    Direct Newsline)—Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

  • Agencies

    Ad Specialties Prove their Worth: Study

    Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.

  • Meijer Uses Gift Cards for Food Donations

    (Supermarket News)—GRAND RAPIDS, MI—Meijer this month launched a holiday donation program to benefit 185 local food pantries in the communities where its stores are based, according to Hank Meijer, co-chairman and chief executive officer.

  • Agencies

    TGI Friday’s Gives Bonuses for Buying Gift Cards

    TGI Friday’s is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4.

  • Agencies

    P&I Postscript

    RYMAX MARKETING SERVICES: a national manufacturer’s representative in the incentive industry, has formed an exclusive partnership with Warrantech

  • News Brief

    CONVERSE: has formed a long-term, strategic partnership with professional basketball star Elton Brand