Chief Marketer Staff

• Listline Enewsletter 11/21

  Worldata has been appointed to manage Harte-Hanks

• Social

  Office Max: Lord of the Elf Dance Once Again

  If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.

• T-Mobile Launches New NBA Ad Campaign

  T-Mobile is launching a new on air and online TV ad campaign featuring National Basketball Association stars as an extension of its efforts to plug its myFaves free call service.

• NHL Boosts Salvation Army Campaign Online

  The National Hockey League is creating an online campaign to support the Salvation Army’s annual Christmas fundraising with an NHL All-Star prize tie-in.

• Marketing Drives Hires SVP and Creative Director

  Marketing Drive has added to its staff, hiring Ronnie Tucker as senior vice president and Chris Kelman as creative director, both newly created positions.

• News Brief

  UPSHOT: has promoted Scott Fujii from vice president, production to senior vice president, production; Brian Priest from vice president

• Agencies

  B-to-B Marketers Still Spending: GlobalSpec

  Though U.S. consumers are spending less these days, the same cannot apparently be said of business-to-business marketers, according to a study put out Thursday by GlobalSpec.

• WebVisible Acquires Adapt Technologies

  WebVisible Inc., a provider of local online advertising, has acquired Adapt Technologies Inc., a developer of systems to automate the management of search engine marketing campaigns.

• Agencies

  Casual Male Narrows Losses

  Casual Male Retail Group Inc. posted a net loss of $3.2 million for the third quarter, compared to net loss of $3.8 million in the prior year.

• Agencies

  Dick’s Sporting Goods Income Drops

  Dick’s Sporting Goods Inc. reported net income of $9.2 million for the third quarter, a decrease from $12.2 million last year.