Chief Marketer Staff

• Continental Promotion Group Enters Chapter 11; Clients to Cover Rebate Checks

  Continental Promotion Group, Inc., one of the country’s largest rebate-processing companies, has filed for Chapter 11 bankruptcy protection, citing liquidity problems.

• NBC News Launches Facebook Trivia Game

  If you can recall the year that President John Kennedy delivered his famous Berlin Wall speech, you can probably rack up serious points in a new Facebook video trivia game created by NBC News.

• A Free Soda from Axl Rose—Finally

  As promised, beverage maker Dr Pepper yesterday offered a free soda to every American man, woman and child who wanted one in celebration of the release of a long-delayed album by the band Guns N’ Roses.

• Agencies

  Blackberry Storm Debut Draws Customers, and a Competitor

  The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.

• News Brief

  DUNKIN’ DONUTS: has opened its first shop in Shanghai, part of its plan to open 150 shops in Mainland China over the next 10 years.

• Hughes Leaving Helm at NAI, ESPC

  Trevor Hughes has put in notice that by year

• E-Mail Remains Top Internet Activity: MRI

  E-mail is the most popular online activity, and its use is still growing, according to a survey from Mediamark Research & Intelligence (MRI).

• Specialists Marketing Eyes Conference Business

  Specialists Marketing Services Inc. is seeking to expand its footprint in the conferences and events industry by launching a package of data services for promoting sales of exhibitor space and increasing attendee registrations.

• Illinois AG Sues Firms for Alleged Mortgage Rescue Fraud

  Seven mortgage-rescue outfits were slammed with lawsuits last week by Illinois Attorney General Lisa Madigan.

• Agencies

  Over There: Direct Mail in World War I

  Early in the afternoon on Oct. 4, 1918, the lobby of Chicago