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B-to-B Marketers Still Spending: GlobalSpec

B-to-B Marketers Still Spending: GlobalSpec

Posted on November 21, 2008 by Chief Marketer Staff

Though U.S. consumers are spending less these days, the same cannot apparently be said of business-to-business marketers, according to a study put out Thursday by GlobalSpec.

At least not yet.

Seventy nine percent of 468 executives surveyed said their companies will have spent the same or more on marketing in 2008 than 2007, according to GlobalSpec. Thirty one percent said they

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