Chief Marketer Staff
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Agencies
Papa John’s Pushes ‘Dark Knight’ with Pizza
It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza
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Agencies
Starbucks Sells Millions of Discounted Cards at Costco
Starbucks, for the first time, has packaged some of its gift cards together and is selling them at a discount.
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Agencies
Weight Watchers Sees Big Response to New Loyalty Program
Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.
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Agencies
MasterCard Runs NBA Sweepstakes
MasterCard is offering customers a shot at a trip to the NBA All-Star Game if they book a trip on Southwest Airlines or a reservation at Starwood Hotels with a MasterCard card.
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Agencies
Citi Rewards Program Taps into Amazon.com’s Inventory
Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com.
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Tribal DDB Promotes Tony Cordero to Exec Creative Director
Digital agency Tribal DDB Worldwide has promoted Tony Cordero to executive creative director of the San Francisco office.
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Agencies
P&I Postcript
CAPITAL ONE FINANCIAL CORP.: recently launched a No Hassles Rewards Card offering double miles for each dollar spent each month above $1,000
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News Brief
CROWN ROYAL: will debut its first national brand advertising campaign in more than five years this month.
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FTC Court Settlement With Telemarketers Prohibits Release of Lists
Canadian telemarketing companies and officers Jean-Pierre Brault and Eli Foner have been barred from selling, leasing, renting or transferring consumer lists or other consumer information, as part of a court settlement with the Federal Trade Commission.
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Chilcutt Wins Lawsuit Against Former Employee
List firm Chilcutt Direct Marketing Inc. has won a lawsuit against former employee James D. Hall Jr.