Chief Marketer Staff

• Email

  College Students Cool to E-mail Marketing: eROI

  Students dislike marketing e-mail. That’s among the findings of a new survey by eROI.

• Solmate Socks Picks The Contact Center

  Solmate Socks, a seller of mismatched socks, has chosen Taction

• Live From NCDM: Teradata, National Australia Bank Take Platinum Award

  Teradata and the National Australian Bank shared the platinum best in show award at the National Center for Database Marketing

• Live From NCDM: Delta of Analytics

  Author and analytics maven Thomas Davenport was once invited to speak with a supermarket chain about information management. The chain

• Email

  ‘Cyber Monday’ Pitches Fail: Email Data Source

  While the use of the term

• Email

  Stupid Marketer Watch: I’m Getting This Why?

  I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son

• Email

  Israel’s New Spam Law Severe: Reports

  A new anti-spam law went into effect in Israel last week and according to multiple reports it is one of the strictest in the world

• Email

  Marketing Exec O’Gorman Leaves Silverpop

  Elaine O

• Listline e-Newsletter 12/09

  MeritDirect was picked to manage three CNET TechSpecials files. An e-mail master file with 977,664 records is the largest.

• Agencies

  Reebok to Run Lost Logo Contest at NHL Winter Classic

  Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.