Chief Marketer Staff

• Live From NCDM: Delta of Analytics

  Author and analytics maven Thomas Davenport was once invited to speak with a supermarket chain about information management. The chain

• Email

  ‘Cyber Monday’ Pitches Fail: Email Data Source

  While the use of the term

• Email

  Stupid Marketer Watch: I’m Getting This Why?

  I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son

• Email

  Israel’s New Spam Law Severe: Reports

  A new anti-spam law went into effect in Israel last week and according to multiple reports it is one of the strictest in the world

• Email

  Marketing Exec O’Gorman Leaves Silverpop

  Elaine O

• Listline e-Newsletter 12/09

  MeritDirect was picked to manage three CNET TechSpecials files. An e-mail master file with 977,664 records is the largest.

• Agencies

  Reebok to Run Lost Logo Contest at NHL Winter Classic

  Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.

• The FTC Wants Product Endorsers to Tell All: Blog

  Did Joe Namath really wear pantyhose? Did Edie Adams smoke Muriel Coronella cigars?

• Agencies

  Coors Light Contest Offers Trips to the Super Bowl

  Coors Light has unveiled its plans for the Super Bowl.

• Renegade To Operate as Independent Company

  Renegade, the New York-based guerrilla and digital agency, said it would now operate as an independent company, effective immediately.