Chief Marketer Staff

• The Old New Reality

  A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing

• They’d Like You to Watch

  For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity

• Agencies

  Correction

  American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Agencies

  Microsoft Gains Insight From Small-Business Clients

  During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in

• Agencies

  Mary Kay’s Rhonda Shasteen Works on a Brand Makeover

  Mary Kay Ash, founder of the Mary Kay cosmetics company, died in 2001. But her office north of Dallas remains the way she left it. It has pink walls and

• CAMPAIGN INDEX

  SCION High School Marketing Competition This high-school competition gives young adults the chance to team up, suggest marketing concepts for the Toyota

• Faux Fraud

  There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived

• Because I’m a Customer? Pshaw!

  I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set

• Agencies

  Kleenex Seeks Artists to Design Hispanic-themed Packaging

  Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest