Chief Marketer Staff
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Teleservices: Solid Solution for Lean Times
A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution
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Agencies
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you
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Agencies
How to Choose High-Performing Mailing Lists
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an
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Agencies
Dealing With Tightfisted Marketing Budgeters
Yes, times are tough for marketers. As if you didn’t know. And so it’s likely you’ve heard some of the following lines the most common gripes voiced by
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Agencies
WWE Stages Shows in Iraq
It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past
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The Old New Reality
A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing
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Florida MO Medical Supplier to Axe 353
More than 350 employees of a Florida mail order medical supply company will likely lose their jobs because the firm is being sold, according to wire service reports.
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Phone Fundraisers Take More Than Charities: NYAG
Telemarketing fundraising companies hired by charities working in New York State take more than 60% of the money they raise for themselves, not for the causes for which they