Chief Marketer Staff

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Agencies

  Listline

  NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming

• Agencies

  Four Ways E-mail Marketers Can Boost Customer Relationships

  At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

• Ad Rides Off in All Directions

  In Stephen Leacock’s nonsense novel Gertrude the Governess, Lord Ronald famously flung himself upon his horse and rode madly off in all directions. We

• Faux Fraud

  There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived

• CAMPAIGN INDEX

  SCION High School Marketing Competition This high-school competition gives young adults the chance to team up, suggest marketing concepts for the Toyota

• Agencies

  Correction

  American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct

• Agencies

  Kleenex Seeks Artists to Design Hispanic-themed Packaging

  Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest

• Marketers Could Face New Federal Rules

  You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing