Chief Marketer Staff

• Hip New Green Products are not Your Grandmother’s Products—Or Are They?

  Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage

• The Five-Pound Watch

  I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that

• Email

  Welcome to the Murky World of E-mail List Sales

  Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming

• They’d Like You to Watch

  For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity

• Agencies

  Correction

  American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• The Old New Reality

  A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing

• Ad Rides Off in All Directions

  In Stephen Leacock’s nonsense novel Gertrude the Governess, Lord Ronald famously flung himself upon his horse and rode madly off in all directions. We

• Faux Fraud

  There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived