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Chief Marketer Staff

  • Thomas Opher Joins Goodman Marketing Partners

    Thomas Opher has been appointed account director at the Philadelphia office of Goodman Marketing Partners.

  • Agencies

    Mailstream: January 5

    ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse

  • The Increasing Value of Online Generated Databases

    Online generated databases are becoming more robust with the information they capture, simply from the questions they ask consumers. And due the sheer volume of online activity these general and specialized databases continue to grow

  • Listline e-Newsletter 1/05

    Statlistics has been appointed list manager for Edmund Optics Inc. Nearly 60,000 buyers from the last 24 months and 45,000 from the last 12 months are available.

  • Agencies

    Essay Promotion Will Reward Obama Fans with Inaugural Tickets

    They don’t have to summon up the “Audacity of Hope” in 25 words or less, but Americans are being given the chance to win an essay contest and score one of 10 pairs of tickets to the hottest show in Washington D.C. this month

  • Agencies

    Tostitos Runs Bowl Race for Longhorn, Buckeye Fans

    Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl

  • Survey Says: Consumers Not So Satisfied With E-tailers This Holiday

    If you think you did a better job as an Internet merchant this holiday than last, you may want to take a look at your site from 50,000 feet.

  • Honda Launches NHL Campaign

    Honda rolled out a multi-faceted marketing campaign around its National Hockey League sponsorship with a TV spot during the Bridgestone NHL Winter Classic on New Year’s Day.

  • News Brief

    TREMOR MEDIA: has hired former Coco-Cola director of emerging media and online advertising Shane Steele as its new vice president of marketing.

  • Faux Fraud

    There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived