Listline e-Newsletter 1/05

Posted on by Chief Marketer Staff

LIST MANAGEMENT CHANGES
–Tea Totaling Mail Order Buyer Moms with Toddlers
SMD Media Services Inc. now manages this file naming over 1.5 million individuals sourced from direct mail, inserts, the Internet, retail and other vehicles. Concepts for Children was the previous manager.
Selections: Age range, dwelling type, gender, homeowner, household income
Nielsen county, state/SCF/ZIP
Price: $85/M
Contact: SMD Media Services Inc., Laurie DeLuca (845-279-6536; [email protected])

–TrimDay Diet Buyers
Impulse Media has taken over management of this list of 5,000 last-30-day online buyers, 80% of whom are women. Infinite Media had the account beforehand.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Ed Bocknik (203-207-0227 ext. 105; [email protected])

INSERT MEDIA
–Frank Cawood Health and Consumer Book Buyers PIP
This health-related publisher is offering 100,000 opportunities every six weeks for inserts, which will be collated into a six-by-nine-inch envelope. Six slots per drop are available.
Price: $49/M
Contact: List Process Direct, Susan L. Fritz, List Process Direct (212-517-8550 ext. 17; [email protected])

UPDATED LISTS
–Society of Naval Architects and Marine Engineers
This file names 4,242 direct mail generated professional tech association members, 75% of whom are considered purchase influencers.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGILists, Santo Scrimenti (703-706-0390; [email protected])

–Wine and Cheese Fanatics from Listopedia Consortium
Nearly 1.2 million individuals have used their computers to inquire about offers in these areas.
Selections: Age, gender, homeowner, lifestyle, marital status, monthly hotline, presence of children, wine and cheese, state/SCF/ZIP
Price: $125/M
Contact: Marketing Advisory Group Inc., Fran Cohen (631-264-3802; [email protected])

IN THE NEWS
–MetaResponse Launches Mobile Davison
MetaResponse Group is launching a mobile
marketing division, MobileMailbox (www.mobilemailbox.com).
The unit offers a suite of services enabling consumer marketers to use SMS text messaging for installed-base marketing activities as well as new customer acquisition programs.

Listline e-Newsletter 1/05

Posted on by Chief Marketer Staff

LIST MANAGEMENT CHANGES
–Edmund Optics Mail Order Buyers
Statlistics has been appointed list manager for Edmund Optics Inc. Nearly 60,000 buyers from the last 24 months and 45,000 from the last 12 months are available. The average sale for optical components was $1,000. Buyers include research and development managers, engineers and lab technicians. E-mail addresses are available. Edith Roman Associates Inc. was the prior manager.
Selections: Industry, type of buyer, telephone number, state/SCF/ZIP
Sample usage: Dickson, Global Supply, TestEquity
Price: $150/M (last-24-month buyers)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138; [email protected])

NEW TO MARKET LISTS
–EMS Training/Business Development Training
More than 90,000 buyers, attendees and inquirers seeking business development training information are named, including more than 63,000 names from the last 12 months. The average sale was $700. Direct mail is the source.
Selections: Job function/title, max per company/site, number of employees, telephone number, SIC code, state/SCF/ZIP
Price: $160/M
Contact: MeritDirect, Mike Soltis (914-368-1025; [email protected])

–Lexis-Nexis Customer Service Executives
This file identifies 21,056 customer service executives at business and home addresses. Numerous sources include public records.
Selections: Demographics, job function/title, SIC code, company size, age, gender, household income, number of employees, annual sales, bankruptcy, age/number/presence of children, length of residence, marital status, number of people in household, homeowner/renter indicator, state/SCF/ZIP
Price: $100/M (home addresses); $115/M (business addresses)
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3008, ext. 2513; [email protected])

–Architecture Software Developers from InfoQ
E-mail addresses of 72,497 software developers, information technology managers and other IT professionals are available. This file from InfoQ.com targets individuals concerned with Architecture software.
Selections: Job title, state/SCF/ZIP
Price: $450/M
Contact: L.I.S.T. Inc., Steve Brinley (914-765-0700; [email protected])

–The Title Report E-mail File
MetaResponse Group Inc. recently assumed management of 7,515 e-mail addresses of subscribers to The Title Report. This file from October Research Group targets professionals in the title insurance industry. It was formerly managed in house.
Selections: None specified
Price: $325/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])

–Help Me Stay Healthy Obesity
Some 3.7 million overweight consumers are named. These individuals requested information about losing weight and reported other information about themselves at health Web sites.
Selections: Monthly hotline, age, gender, household income, state/SCF/ZIP
Price: $130/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])

INTERNATIONAL LISTS
–Mastodonte Home D

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