Chief Marketer Staff

• Beckham’s Star Stature Fading

  The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina.

• Social Networks the ‘Movies’ of the ’09 Downturn: Netpop

  Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research.

• Agencies

  Five Green Ways to Grow Your Marketing in 2009

  Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It’s time to take a closer look at the other green on everyone’s mind

• New Rules for Brand Management in Emerging Markets

  Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten

• The Not Surprising Failure of Corporate Blogging

  When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs

• Agencies

  Consumer Loyalty, Isn’t that the Goal?

  Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

• Digital

  24/7 Real Media Expands Search Marketing Reach in Japan

  A new search engine marketing services company, Dentsu Search & Link has been formed in Japan by New York-based 24/7 Real Media Inc. and Cyber Communications Inc. (CCI) of Toyko.

• New Jersey Renews Contract with Unisys for Call Centers

  Unisys has been awarded a three-year contract extension for administering New Jersey

• Mobile

  Interactive Mobile Ad Targeting by Location Coming Soon

  Major shifts in social networking behavior and applications for marketers can be anticipated as use of social networking Web sites migrates from computers to mobile communications devices.

• Traffic Builders Promotes Recycled Paper for Direct Mail

  Traffic Builders Inc., a Louisville, KY-based direct marketing agency, says its newly launched