Chief Marketer Staff
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GXS Purchases Brazilian Firm Interchange Servicos
GXS, a provider of online business-to-business software, has acquired Interchange Servicos S.A, a Brazilian electronic data interchange services firm, for an undisclosed sum.
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Agencies
Premium Color and Hand Pack Merge
Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC.
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Holiday E-Shopping Was Difficult for Many: Survey
About 36% of online shoppers ran into roadblocks while buying holiday gifts. They ranged from molasses-like Web site response to fruitless efforts to check out, to outright system crashes, according to a survey from Guidance, an online marketing services firm and market researcher Synovate.
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Email
Post Christmas Percent-Off Promos Ruled: Email Data Source
Most of the major retailers this year got a larger-than-usual bump in Web site traffic the day after Christmas, much of which was fueled by bargain hunters responding to percent-off e-mail campaigns, according to Email Data Source
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Email
Stupid Campaign Watch: Most Off-Target Creative Ever
And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas
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Email
Signs that an E-mail Deal Smells
Should you do business with an unknown firm offering millions of compiled e-mail addresses? Don
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Email
eWayDirect Unveils Reengagement Tool
eWayDirect has developed marketing technology designed to drive sales from customers who abandon e-commerce Websites without making a purchase, the e-mail service provider recently announced
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Listline e-Newsletter 1/06
Millard Group Inc. now manages the Improvements home and outdoor living products catalog customer file.
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Agencies
Phelps to Help Hype Mazda in China
Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.
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Agencies
Shoppers to Go on an Electronics Diet in 2009: Forrester
The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.