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Beckham's Star Stature Fading

Beckham’s Star Stature Fading

Posted on January 6, 2009 by Chief Marketer Staff

The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina.

It was only two years ago that Beckham struck a deal with the Los Angeles Galaxy for a potential $250 million over five years that immediately made him the media darling of Major League Soccer. It’s no coincidence that his second lackluster season with the Galaxy preceded the split with Pepsi, although representatives for the soccer star and Pepsi have characterized the marketing divorce as a mutual move.

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