Holiday E-Shopping Was Difficult for Many: Survey
About 36% of online shoppers ran into roadblocks while buying holiday gifts. They ranged from molasses-like Web site response to fruitless efforts to check out, to outright system crashes, according to a survey from Guidance, an online marketing services firm and market researcher Synovate.
The survey further revealed that 64% of shoppers completed their purchases incident-free. At the same time, 37% of those online skipped Internet shopping altogether, a small number of whom reported doing so because of problems in the past.
Of those who reported trouble this year, 13% said they had to abandon a very slow Web site while they were trying to shop, 8% said a Web site froze or crashed altogether, 7% could not complete a purchase on their first attempt, 6% tried to access a Web site that was down temporarily and 4% said a purchase they thought they had completed actually didn
