Chief Marketer Staff
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Listline e-Newsletter 1/08
Information Strategies Inc. has appointed DirectInnovations Inc. as list manager for Small Business Digest, effective Jan. 16.
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Agencies
Alltel Wireless Runs “Hoops Getaway” Sweeps
Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.
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Agencies
Nestle Waters Teams with Celeb Trainer Bob Greene
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.
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Moroch Wins Additional McDonald’s Work
Moroch has added three more McDonald’s co-ops to its roster of clients.
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Hyundai Takes Buyback Promotion for a Spin: Pro Shop Blog
Maybe finding just the right marketing campaign can overcome any sales resistance. There are certainly those who believe that the right combination of words, images and offers can sell anything to almost anyone.
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News Brief
TECATE: Will sponsor the Jan. 24 Los Angeles championship fight between Antonio Margarito and “Sugar” Shane Mosley.
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Agencies
Anti-Identity Theft Bill Introduced in Senate
Senators Judd Gregg (R-NH) and Dianne Feinstein (D-CA) have introduced legislation to curb the growing epidemic of identity theft by making it harder for criminals to steal another person
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China’s Online Trade Volume Grows 20%
China’s online trade volume in 2008 witnessed a year-on-year increase of 20% despite a gloomy economic environment, according to wire service reports.
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Report Mixed on Completed E-Purchases: Coremetrics
The online retail sector did well in December with the number of completed purchases up by 23% compared to November; but down by 2.4% compared to December 2007, according to Coremetrics.