Listline e-Newsletter 1/08

Posted on by Chief Marketer Staff

LIST MANAGEMENT CHANGES
–Small Business Digest
Information Strategies Inc. has appointed DirectInnovations Inc. as list manager for Small Business Digest, effective Jan. 16. Postal addresses are available for 265,092 newsletter subscribers, along with 116,104 e-mail addresses. About 81% of subscribers are business owners or company presidents. Direct Partner Solutions Inc. has been managing this file.
Selections: Company size, gender, job function/title, telephone number, sales volume, SIC code, state/SCF/ZIP
Price: $110/M (postal file); $175/M $175/M (e-mail file)
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; [email protected])

NEW TO MARKET LISTS
–Betty Mills Janitorial Supplies/Office Products
Betty Mills Co. introduced a list of nearly 150,000 buyers, including 39,631 buyers from the last 12 months. Items sold include office furniture, outdoor storage products; cleaning, break room and office supplies. Customers include purchasing agents, office managers and business owners.
Selections: Number of employees, gender, home/business address, SIC code, state/SCF/ZIP
Price: $110/M (base)
Contact: MeritDirect, Kristen Killingback (914-368-1062; [email protected])

–Sweet and Powerful Catalog
Matrix Group Ltd. now offers a list of Sweet and Powerful catalog customers. A total of 122,447 buyers from the last 12 months are on file. Products sold include women

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