Chief Marketer Staff

• Agencies

  Glimpses at the Future of Direct Marketing

  Never mind that these are challenging economic times or to put it more bluntly that the economy stinks right now. A new direct marketing is emerging, but the trouble is that no one can be sure what the future will hold in five or 10 years and beyond.

• Agencies

  Execs from Anheuser-Busch Join Gander Mountain

  Gander Mountain Co. has named Michael Owens executive vice president and chief operating officer, and announced several other executive management changes.

• News Brief

  MUNCHKIN: a designer and manufacturer of infant and toddler products, has inked a deal with Church & Dwight Co.

• Land of Rising Sales: Japanese Lists and Opportunities

  A number of long-time mailers targeting the Japanese market are enjoying an up-tick in their Japan business, in spite of static sales—thanks to a favorable currency exchange rate

• Agencies

  Mailstream: January 12

  The Martin Luther King Jr. National Memorial Project Foundation mailed a

• Listline e-Newsletter 1/12

  A list of more than 45,000 paid subscribers to Directorship magazine has become available.

• Burger King Asks: Who Would You Toss for a Sandwich?

  Burger King wants you to vent your anger, and they’re willing to give you a free Angry Whopper for doing so

• Mobile

  PCH Develops Sweeps Game for the iPhone

  Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.

• News Brief

  KATZ MEDIA GROUP: has launched a national marketing unit that aims to customize advertising buys for multi-platform radio marketing.

• Social

  Social Capital: Social Media, The Science of Influence, and How to Blow it on Twitter

  Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media