Chief Marketer Staff

• Marketers Need a Sound Customer Strategy to Thrive in an Economic Storm

  Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here’s some things you can do to bail yourself out

• Quad/Graphic Eliminates 550 Jobs at Nine Printing Plants

  Quad/Graphics announced that 550 of its employees will lose their jobs this week in five states, as the company reduces printing production capacity in the face of declining demand.

• Mobile

  Mike Wehrs Appointed to Lead Mobile Marketing Association

  Mike Wehrs has been named as president and CEO of the Mobile Marketing Association (MMA).

• Agencies

  Glimpses at the Future of Direct Marketing

  Never mind that these are challenging economic times or to put it more bluntly that the economy stinks right now. A new direct marketing is emerging, but the trouble is that no one can be sure what the future will hold in five or 10 years and beyond.

• Agencies

  Execs from Anheuser-Busch Join Gander Mountain

  Gander Mountain Co. has named Michael Owens executive vice president and chief operating officer, and announced several other executive management changes.

• News Brief

  MUNCHKIN: a designer and manufacturer of infant and toddler products, has inked a deal with Church & Dwight Co.

• Land of Rising Sales: Japanese Lists and Opportunities

  A number of long-time mailers targeting the Japanese market are enjoying an up-tick in their Japan business, in spite of static sales—thanks to a favorable currency exchange rate

• Agencies

  Mailstream: January 12

  The Martin Luther King Jr. National Memorial Project Foundation mailed a

• Listline e-Newsletter 1/12

  A list of more than 45,000 paid subscribers to Directorship magazine has become available.

• Burger King Asks: Who Would You Toss for a Sandwich?

  Burger King wants you to vent your anger, and they’re willing to give you a free Angry Whopper for doing so