Chief Marketer Staff

• Agencies

  Tukaiz Personalizes Calendars

  Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the

• Some Consumers Are Ready for Good Times

  Conventional wisdom has it that most consumers will limit their spending even after the economy rebounds. But that’s not necessarily the case, judging

• Agencies

  Building Topnotch Loyalty Programs

  loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate

• Agencies

  CyberDefender Adds Direct Response to Ad Strategy

  CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm’s

• Could One Unpopular Decision Derail the Obama Marketing Train?

  If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting

• Trying different promotional messages boosts ROI

  We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and

• Agencies

  Second-String Sports are on a Fast Track

  many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.

• A Makeover Maven Reader Writes

  Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically

• Some Good News for Marketers

  Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the

• Collateral Damage

  I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the