Chief Marketer Staff

• Studies Show M&A Slowdown

  Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked

• Why Direct Marketers Switch Jobs—Often

  The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search

• Agencies

  Drug Companies Shun Promotional Products

  ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap

• Could One Unpopular Decision Derail the Obama Marketing Train?

  If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting

• Email

  EmailAppenders Update

  Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That

• Agencies

  Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

  With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

• Count on the Web to Smear and Absorb Anything We Love

  Of course you were there in 1924 when Gene Austin (the singer who made My Blue Heaven into the best-selling recording of all time, at that time), together

• Publishers Clearing House Launches iPhone Contest

  Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

• Agencies

  DirectBuy’s E-mail Program Helps Build Customer Relationships

  It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t