Chief Marketer Staff

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

• Agencies

  Tukaiz Personalizes Calendars

  Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the

• Publishers Clearing House Launches iPhone Contest

  Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

• Agencies

  Building Topnotch Loyalty Programs

  loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate

• Could One Unpopular Decision Derail the Obama Marketing Train?

  If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting

• Agencies

  ConAgra Foods’ Jesse Spungin on the Economy

  Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

• Trying different promotional messages boosts ROI

  We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and

• Tom Collins Reworks HSBC Ad

  I realize I’ve been doing a lot of advertising makeovers for big banks lately, but they seem to need a lot of help. If only they’d listened to your Maven

• Some Consumers Are Ready for Good Times

  Conventional wisdom has it that most consumers will limit their spending even after the economy rebounds. But that’s not necessarily the case, judging

• Agencies

  CyberDefender Adds Direct Response to Ad Strategy

  CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm’s