Chief Marketer Staff

• Agencies

  CADM Establishes Awards for Emerging Leaders

  The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals.

• Listline e-Newsletter 2/02

  A database comprised of more than 16.5 million automobile owners has been assembled. Those listed purchased warranties for $1,300 to $2,900.

• Agencies

  Cheesecake Factory Celebrates 30 Years with Naming Contest

  The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.

• Agencies

  Sony “Year One” Sweeps Launched During Super Bowl

  Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.

• News Brief

  NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet

• Web Watching Among U.S. Internet users

  124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to

• Using Web video as a marketing tool: Q&A

  David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool

• Agencies

  Steve Slagle: In My Opinion

  Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products

• Email

  EmailAppenders Update

  Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That

• Agencies

  Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

  With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s