Chief Marketer Staff
-
QVC Cutting Work Hours, Raises
QVC is eliminating merit raises for all employees and reducing hours for workers in call and distribution centers around the country, according to wire service reports.
-
-
Market Leader Becomes Authorized Keyword Reseller for Google
Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.
-
Agencies
JC Penney Income Falls More Than 50%
JC Penney Co. Inc. posted net income of $211 million for the fourth quarter, a decrease from $430 million in the prior year.
-
E-Mail Boosts Financial Brand Loyalty: Epsilon
Financial services companies who send customers permission-based e-mail establish credibility and brand loyalty, according to a survey from Epsilon.
-
Listline e-Newsletter 2/20
Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and
CDs are listed. -
Agencies
Lack of Ability to Content Share Hurt Bud.TV
Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch.
-
HBO Stages Races to Support U.S. Troops
HBO is staging a series of foot races to raise money for veterans of the Iraq War as it debuts an original movie this weekend, “Taking Chance,” about the journey of one soldier’s body to its final resting place.
-
Bending Things Beckham’s Way: The Pro Shop Blog
“Bend it Like Beckham,” the movie title derived from that English striker’s special gift for curling free kicks into the back of goal nets, takes on a whole new meaning as his brief Major League Soccer career appears to be ending.