Chief Marketer Staff

• NASCAR Has Opportunity to Tap Hispanics: Study

  Hispanics don’t attend NASCAR events in any significant numbers, but nearly 40% nominally follow the sport, according to a study co-produced for NASCAR by Revolution and Knowledge Networks.

• QVC Cutting Work Hours, Raises

  QVC is eliminating merit raises for all employees and reducing hours for workers in call and distribution centers around the country, according to wire service reports.

• Agencies

  Homeowner Insurance Direct Mail Rises 19%: Mintel

  Acquisition direct mail from homeowners

• Market Leader Becomes Authorized Keyword Reseller for Google

  Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.

• Agencies

  JC Penney Income Falls More Than 50%

  JC Penney Co. Inc. posted net income of $211 million for the fourth quarter, a decrease from $430 million in the prior year.

• Agencies

  Cabela’s Posts Income Drop

  Cabela

• E-Mail Boosts Financial Brand Loyalty: Epsilon

  Financial services companies who send customers permission-based e-mail establish credibility and brand loyalty, according to a survey from Epsilon.

• Listline e-Newsletter 2/20

  Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and
  CDs are listed.

• Agencies

  Lack of Ability to Content Share Hurt Bud.TV

  Bud.TV may have gone to its place in the cyberspace history books, but the lessons learned have not escaped Anheuser-Busch.

• HBO Stages Races to Support U.S. Troops

  HBO is staging a series of foot races to raise money for veterans of the Iraq War as it debuts an original movie this weekend, “Taking Chance,” about the journey of one soldier’s body to its final resting place.