Chief Marketer Staff

• Agencies

  North Face, Polartec Hunt for Eco Champions

  Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice

• News Brief

  MYSPACE MUSIC: is letting U.S. users stream U2’s new album in its entirety from the band’s official MySpace Music

• NASCAR Has Opportunity to Tap Hispanics: Study

  Hispanics don’t attend NASCAR events in any significant numbers, but nearly 40% nominally follow the sport, according to a study co-produced for NASCAR by Revolution and Knowledge Networks.

• QVC Cutting Work Hours, Raises

  QVC is eliminating merit raises for all employees and reducing hours for workers in call and distribution centers around the country, according to wire service reports.

• Agencies

  Homeowner Insurance Direct Mail Rises 19%: Mintel

  Acquisition direct mail from homeowners

• Market Leader Becomes Authorized Keyword Reseller for Google

  Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.

• Agencies

  JC Penney Income Falls More Than 50%

  JC Penney Co. Inc. posted net income of $211 million for the fourth quarter, a decrease from $430 million in the prior year.

• Agencies

  Cabela’s Posts Income Drop

  Cabela

• E-Mail Boosts Financial Brand Loyalty: Epsilon

  Financial services companies who send customers permission-based e-mail establish credibility and brand loyalty, according to a survey from Epsilon.

• Listline e-Newsletter 2/20

  Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and
  CDs are listed.