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    Holiday Clutter Depresses Clicks: Epsilon

    As retailers ramped up e-mail volume in the closing weeks of the 2008 holiday shopping season, open and click rates showed a corresponding dip, according to a study just released by marketing services provider Epsilon.

  • Agencies

    Mail Stream February 24

    The Black Heritage Commemorative Society

  • Listline e-Newsletter 2/24

    Thinking Craft Inc. has appointed MeritDirect manager of the Neurographix Mindset database. Nearly 25 million names are available.

  • Nielsen Reports Triple Screen Video Usage Rising

    Video viewing on television, computer screens and mobile handsets is steadily rising, with the average American watching 151 hours of TV monthly and an additional six hours of Web and mobile video, according to Nielsen’s fourth quarter “A2/M2 Three Screen Report.”

  • Beyonce Runs “Single Ladies” Video Contest

    What has become a widespread exercise in imitation is now a contest, as Beyonce is inviting fans to submit videos to her “Single Ladies” tune, with the winner to have his or her clip shown during the singer’s upcoming “I Am…” world tour.

  • News Brief

    LITTLE CAESERS ENTERPRISES, INC.: and Pepsi have teamed up to launch a national scratch-off game.

  • Forrester Defines Social Media Data Segmentation

    Forrester Research has developed behavior-type categories for profiling and segmenting social media data used for targeting business-to-business buyers of technology products.

  • TeleTech Feels Revenue Pinch as Dollar Strengthens

    TeleTech Holdings Inc. reported $326 million in revenues in the fourth quarter from its international teleservices call center operations, a decrease of $45.6 million compared to the fourth quarter of 2007.

  • Studies Show How Internet Media Sways Hesitant Shoppers

    E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

  • VOD Advertising: Could the Ad Model That Killed TV Bring It Back to Life?

    Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?