Chief Marketer Staff
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News Briefs
ENGUAGE: has hired Chad Israel as director of social marketing. He will lead the social and emerging marketing initiatives for Engauge Digital in Atlanta, GA.
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Agencies
U.K. Proposes Selling 30% Stake in Royal Mail
Britain is considering selling a minority stake in Royal Mail under plans to restructure the state-owned postal services firm, the U.K. Department for Business Enterprise & Regulatory Reform (BERR) said Thursday.
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Agencies
Limited Brands Lays Off 400 Amid Slump
Cataloger and retailer Limited Brands is laying off 400 workers, including 230 from its Columbus, OH headquarters.
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FaceTime Strategy Acquires Concise Data Management
FaceTime Strategy, a Washington, digital marketing company, has acquired Concise Data Management Inc., a Dallas-based direct marketing agency.
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Missouri Fines Telemarketers $300,000 in No-Call Case
A telemarketing operation in Georgia that allegedly made repeated calls to Missouri residents on the state’s do not call list has agreed to pay $300,000 in penalties to the state and stop making phone solicitations, according to Attorney General Chris Koster.
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Agencies
Meet the Broker: Heather Maylander
Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors
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Listline e-Newsletter 2/26
Purchasers of Bella Clear skin care products are named. The count for the last 6 months is 120,000. The average sale was $50.
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Growth in Media Spend to Hit 30-Year Low: VSS
The overall media spend this year is expected to slip to its lowest growth rate, only the second decline in 30 years.
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Agencies
Dairy Queen Swaps Gift Cards for Blogger Posts
Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions.
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Yum Brands Names Global Branding President
Yum Brands Inc. has named Micky Pant as president of global branding, a new position.