Chief Marketer Staff
-
You Can Quote Them…Well, More or Less
Looking back in history, one can wonder how successful certain events would have been if the principals had picked up advertising speak.
-
Agencies
Qwest Uses Mail to Sell B-to-B Online Service
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.
-
Email
E-mail Population is Aging: Survey
A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group.
-
-
Survey Sheds Light on Vendors’ B-to-B Data and Business Practices
B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.
-
Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns
-
Agencies
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
-
Elvis “Gift” Appears on Facebook
Elvis “Gift” Appears on Facebook
-
Email
E-mail Marketing Becomes More Customer Oriented
E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.
-
Agencies
To Obama, I’m Still Stupid
Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from