Chief Marketer Staff
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Elvis “Gift” Appears on Facebook
Elvis “Gift” Appears on Facebook
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Agencies
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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Agencies
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
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In This Economy, No One Has All the Answers
The economy is bad, and crowds are down at trade shows. But what is up is the amount of people looking for answers.
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Direct Hit: The End of the Beginning
Stories suggest that the future of journalism is online. What will this mean for quality reporting?
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Agencies
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing
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Agencies
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
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