Chief Marketer Staff

• Survey Sheds Light on Vendors’ B-to-B Data and Business Practices

  B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.

• Elvis “Gift” Appears on Facebook

  Elvis “Gift” Appears on Facebook

• Email

  E-mail Marketing Becomes More Customer Oriented

  E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.

• Agencies

  Sampling by Surprise

  Intrigue, don’t interrupt, is the new approach to getting people to try your brand

• Agencies

  Stimulus Package

  Promotion gets its due in tough times

• Agencies

  H&R Block and Others Reach Out to Young Filers

  Tax brands are going after young filers with integrated campaigns

• Agencies

  To Obama, I’m Still Stupid

  Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from

• Agencies

  Financial Firms Aren’t Reaching Out to Customers: Poll

  A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.

• Agencies

  Sonic Sees Success With Mobile Marketing Test

  Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.

• Agencies

  Loyalty Program Members Can Help Ease Companies’ Recession Sting

  Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.