Chief Marketer Staff
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Agencies
Sampling by Surprise
Intrigue, don’t interrupt, is the new approach to getting people to try your brand
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Letters: Where’s the Good News?
As someone relatively new to the industry, I appreciate that Direct helps me understand other facets of direct marketing besides what’s day-to-day in
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In This Economy, No One Has All the Answers
The economy is bad, and crowds are down at trade shows. But what is up is the amount of people looking for answers.
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Email
E-mail Marketing Becomes More Customer Oriented
E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.
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Six Ways to Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking: -
Agencies
To Obama, I’m Still Stupid
Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from
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Agencies
Financial Firms Aren’t Reaching Out to Customers: Poll
A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.
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Agencies
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.