Chief Marketer Staff

• Online Marketers Ignore Sales Funnel: Study

  Most advertisers are failing to give credit for their campaigns

• The Consolidation of Brands on the Internet

  Brand warehousing on the web? Now, more than ever, we

• Bribed Bloggers Have no Credibility

  Another marketing trade publication recently reported that the practice of bloggers accepting payment to write about marketers

• E-Centric Gets a New Editor

  Hello folks. My name is Ken Magill and I

• Agencies

  Mail Stream: March 19

  Creative Irish Gifts offered two St. Patrick

• Agencies

  Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign

  Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker.

  The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June.

• Listline e-Newsletter 3/18

  Statlistics has won management of this file which names 48,226 last-30-day direct mail-sold consumer electronics buyers. Millard Group was the previous manager.

• Vertis Names Quincy L. Allen CEO

  Vertis Communications has named Quincy L. Allen its CEO, effective April 6. Allen had been an executive at Xerox Corp.

• Nutrition Firm Leases 800-867-5309; Jenny Probably Not Included

  Nutrition firm Natrient LLC has purchased rights to 800-867-5309 for $25 million. The length of the contract was not revealed. More, along with The Snarker’s Take, follows.

• DialAmerica Marketing Founder William J. Conway Dead At 91

  William John Conway Sr., who founded DialAmerica Marketing, died on March 12. He was 91.