* ManagingYourHR.com
* Crestline Custom Imprinted Products
* Worldsight Personal Investors E-mail
* Alternative Remedy Publication Buyers
* Nutrival’s Artho-Ease
* Supplyside Inside Cosmeceutical
* HFM Former Subscriber Enhanced
* People in the News
LISTS UNDER NEW MANAGEMENT
ManagingYourHR.com
Information Strategies Inc. has tapped Direct Partner Solutions Inc. to oversee a list of 104,740 subscribers to the online newsletter ManagingYourHR.com. Postal and e-mail addresses are available for targeting senior level managers. ALC Data Management was the prior list manager.
Selections: Gender, job title, number of employees, telephone number, sales volume, SIC code, years in business, state/SCF/ZIP
Sample usage: Fortune Magazine, Wall Street Journal, Wine Country Gift Baskets, Kiplinger Letter, NEBS Holiday Expressions, Prudent Publishing
Price: $110/M (base file); $175/M (e-mail file)
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext. 230; [email protected])
NEW LISTS
Crestline Custom Imprinted Products
Crestline Inc. has introduced a list of 38,000 buyers and inquirers from 2007, including 8,196 names from the fourth quarter. The average sale was $650 for imprinted and embroidered products for advertising, trade shows and convention giveaways. Direct mail is the source.
Selections: Gender, max per company/site, state/SCF/ZIP
Price: $125/M (third and fourth quarter names)
Contact: MeritDirect, Kristin Killingback (914-368-1062; [email protected])
Worldsight Personal Investors E-mail
Worldsight Organization has an e-mail list of 33,059 individual investors who purchased a variety of investment research reports. Institutional and corporate investors have been omitted from this file. The source is the Internet.
Price: $95/M
Contact: Lake Group Media Inc., Paige Hitchcock (914-925-2426; [email protected])
Alternative Remedy Publication Buyers
Online buyers of health books and reports on alternative health therapies are included in this 13,639-name list. More than two-thirds of these individuals made such purchases within the last 12 months. All made purchases within the last 24 months. The average sale was $35. This file includes multibuyers.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
Nutrival’s Artho-Ease
Consumers with bone and joint ailments who purchased this remedy are named. The file identifies 470,008 buyers from 2006 and 2007 who spent $35. Seventy-five percent of purchases were paid for with a credit card. Direct mail is the source.
Selections: Quarterly hotline, purchase year, gender, state/SCF/ZIP
Price: $95/M
Contact: List Authority, Maria Ricca at 201-666-0100 or [email protected])
Supplyside Inside Cosmeceutical
Virgo Publishing has released a controlled circulation list for Supplyside Inside Cosmeceutical, a trade publication that focuses on cosmetics and personal care products. A total of 4,982 postal addresses and 2,533 e-mail addresses are on file. Subscribers include executives involved the marketing, purchasing and formulation of products.
Selections: Business industry, title, state/SCF/ZIP
Price: $275/M (postal file); $400/M (e-mail file)
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; [email protected])
HFM Former Subscriber Enhanced
Hachette Filipacchi Media offers a master file comprised of 1 million former subscribers to13 magazines from the last 12 months. Another segment contains more than 1.9 million former subscribes from the last 24 months. Data from automotive, entertainment, photography and women’s titles has been enhanced with lifestyle and demographic data from Equifax.
Selections: Age, income, lifestyle, hotlines, gender, direct mail sold, direct to publisher, source, state/SCF/ZIP
Price: $70/M (last-12-month names)
Contact: RMI Direct Marketing Inc., Courtney Waters (203-825-4638; [email protected])
People in the News
Felicia Pucci was promoted to director of client services at Estee Marketing Group Inc.
