Chief Marketer Staff
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Budco Names Jim Suddendorf EVP of Sales and Marketing
Budco, a fulfillment and direct marketing company, has hired Jim Suddendorf to serve as executive VP of sales and marketing.
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Agencies
Meet the Broker: Liz Kistner, Enrollment Marketing Solutions
Despite the economy, Liz Kistner, founder/CEO of Enrollment Marketing Solutions, reports schools are always mailing and marketing themselves
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Listline e-Newsletter 3/19
This file names 55,647 subscribers who
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Agencies
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.
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Campbell Grows Tomatoes, Brand with FFA Seed Promo
Just in time for spring planting season, Campbell Soup Co. has completed a refresher of its social community Web site
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Social Media Spending to Increase, But Remains Miniscule
Spending on social media by marketing companies is expected to increase this year, a sign that these efforts can be deployed quickly and inexpensively in a recession.
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News Brief
SUNNY DELIGHT BEVERAGES: is introducing Fruit Simple, a all-natural fruit smoothie in key upstate New York markets any minute now.
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Agencies
Charming Shoppes Trims Loss In Fourth Quarter
Charming Shoppes Inc. generated $631.9 million in net sales during fourth-quarter 2008, down from $731.8 million in fourth-quarter 2007. The company trimmed its net loss between the two quarters from $124.4 million a year ago to $108.5 million. More, along with The Skeptic’s Take, follows.
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Agencies
Revenue Up, Profits Down At American Apparel
American Apparel generated $545.1 million during 2008, well up from the $387 million it recorded in 2007. But its net income dipped from $15.5 million a year ago to $14.1 million. More, along with The Analyst’s Take, follows.
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LeadDog Hires VP Client Partnerships
LeadDog Marketing Group has hired Jason Danahy as vice president of client partnerships.