Chief Marketer Staff

• Email

  Stupid Marketer Watch: Big-Name Spammers Do Us No Favors

  Think just fly-by-nights spam? Think again. Some of the best-known names in American commerce are engaging in it.

  And it’s unbelievably stupid behavior.

• Email

  Now, Where Have I Heard that Name?

  Marketing services agency Zeta Interactive yesterday announced that George DiGuido has been promoted to vice president of e-mail marketing

• Email

  Magilla Needs a Favor

  I’ve been asked to take over another of Penton’s e-mail newsletters. Well not asked, actually. Kind of, well, prodded

• Listline e-Newsletter 3/17

  Direct Media has been awarded management of this file of 204,951 direct mail-sold sold decorating magazine subscribers.

• Agencies

  Brands Embrace the (March) Madness

  This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.

• Agencies

  How CPGs Can Save Big Money

  When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.

• Agencies

  Ready-to-Eat Cereal Most Clipped E-Coupon

  The most popular coupons printed last month were for ready-to-eat cereal.

• News Briefs

  ERIC MOWER AND ASSOCIATES: has been hired by The Grove Park Inn & Spa, a historic inn located in Charlotte, NC, as its advertising agency of record

• Digital Body Language and Lead Scoring – The Evolution of a Marketing Discipline

  Marketers must observe their buyers’ online behavior – or digital body language – to know when a prospective buyer is ready to interact with sales. Here’s where the art of lead scoring comes into play

• Senturia Hopes SDNN Will Keep San Diego Classy

  San Diego’s news scene will get a little more competitive starting tomorrow, when the San Diego News Network goes live