Chief Marketer Staff
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Agencies
Nautilus Filing Offers Insight Into Direct Strategy
Nautilus announced its overall sales and results a week ago. But its annual results document, filed with the Securities and Exchange Commission, provides more detail into its current thinking. More, along with The Gossip’s Take, follows.
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Email
Stupid Marketer Watch: Big-Name Spammers Do Us No Favors
Think just fly-by-nights spam? Think again. Some of the best-known names in American commerce are engaging in it.
And it’s unbelievably stupid behavior.
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Email
Now, Where Have I Heard that Name?
Marketing services agency Zeta Interactive yesterday announced that George DiGuido has been promoted to vice president of e-mail marketing
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Email
Magilla Needs a Favor
I’ve been asked to take over another of Penton’s e-mail newsletters. Well not asked, actually. Kind of, well, prodded
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Listline e-Newsletter 3/17
Direct Media has been awarded management of this file of 204,951 direct mail-sold sold decorating magazine subscribers.
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Agencies
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.
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Agencies
How CPGs Can Save Big Money
When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.
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Agencies
Ready-to-Eat Cereal Most Clipped E-Coupon
The most popular coupons printed last month were for ready-to-eat cereal.
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News Briefs
ERIC MOWER AND ASSOCIATES: has been hired by The Grove Park Inn & Spa, a historic inn located in Charlotte, NC, as its advertising agency of record